In a recent post in the Nonfiction Authors Association, Stephanie Chandler discusses what it takes to actually sell your book once it is published. The truth is that some authors spend a lot of time writing the book, then assume that the hard work is over. NOT TRUE! You might want to take some time to read her article. You can find it at:
There are some steps you can take to increase your sales, however.
- Develop your Platform: Your platform is a combination of your friends and followers on social media, any organizations or clubs you are active in, and your mailing list. Basically, a platform is the way people know about you and find out about you and your books.
- Post about Your Book on Social Media: Now that you have a book in print, at least once a week, say something about it on your various online outlets.
- Create a Blog: When you write a blog you have an opportunity to create Tags and Categories that people can find when they search for your topics.
- Start Asking for Speaking Engagements. According to Stephanie Chandler, Being an author makes you an instant authority. Use your book to help you land speaking engagements, where you can sell books at the back of the room. Use it to impress potential consulting or coaching clients. Use it to show your credibility for teaching in-person or online classes. Another option: write more books. Each book you publish builds your “back list,” and those sales build on each other. Let your book be your credibility-builder, while you cultivate a loyal tribe and build a thriving business. When you do the work, book sales will follow, and so will other opportunities. But it takes time and persistence. Focus on the long-term effort involved, and how your book can make an impact on the world. This can be a fun and rewarding journey when you shift your perspective and set your expectations accordingly.
- Develop a Marketing Plan. You don’t have to spend thousands of dollars, but you do need to come up with a list of ways you can get the word out about you and your book. Let people know about what you do and what you write.
- Enter a Writing Contest: You never know what might result from doing this. If you win, people take notice of you. If you don’t win, you’ll learn and grow from the process and get better, maybe even make some friends and improve your networking.
- Most importantly, Don’t Give Up: Keep on writing, and continue growing as a writer. Consider joining a writers association or workshop. Read books about writing skills and the writing life. Do you remember who won the race between the Tortoise and the Hare?